After-hours missed leads calculator
Estimate how much revenue is sitting in the enquiries that reach your website after hours, when no one on your team is there to answer.
At these numbers, roughly 35 leads a month arrive after hours. PepQuad answers after hours, so those enquiries do not go cold.
How to use
- 1Enter your monthly website visitors
Your total site traffic in a typical month, from analytics or your best estimate.
Example: 5,000.
- 2Set your conversion rate
Of those visitors, what percent turn into a lead (a form fill, call, or chat) when someone is there to respond?
Example: 2 means 1 in 50.
- 3Add your average deal value
The revenue from one closed customer.
Example: 300 for a $300 job.
- 4Set your after-hours share
The percent of those leads that arrive outside your staffed hours, evenings, weekends, and overnight.
Example: 35 is a common starting point for local service businesses.
Tips & best practices
- Use a normal month of traffic, not a spike from an ad campaign.
- After hours means outside the window your team actually answers, not just outside 9-to-5.
- If you track chat or call timestamps, use your real after-hours share instead of the default.
- PepQuad is on duty at 2 a.m., so after-hours enquiries do not have to go cold.
What this tool does / does not do
- Estimates the yearly revenue tied up in after-hours enquiries
- Uses an adjustable, editable after-hours share
- Runs entirely in your browser
- Track or store anything you type
- Replace your real analytics or CRM numbers
- Guarantee a specific result
Keep improving your lead flow
Continue with a related free tool to find friction in your website, response process, or campaign tracking.
- Lead Response ROI CalculatorSee how much revenue slow lead response is costing you every year.
- Speed-to-Lead GraderAnswer six questions and get a letter grade on your response speed.
- Chatbot Payback CalculatorWork out how fast a chatbot pays for itself against staff time.
- No-Show Cost CalculatorTurn your appointment no-show rate into a yearly dollar figure.
Sources and guidance
Use these primary references to validate the guidance behind this tool; your result still depends on the values you enter.
Questions, answered.
Any website visit or lead that arrives outside your normal staffed hours, such as evenings, weekends, or overnight, when no one is available to reply right away.
Put a salesperson on every page of your site.
Paste your URL, test the assistant privately, add your booking link, and go live with one script tag.