Speed-to-lead grader
Answer six quick questions about how your business handles new web leads and get a letter grade with tailored tips to improve it.
- Aim to reply within an hour. Response speed is the single biggest lever on lead conversion.
- Set up after-hours coverage. Many enquiries arrive when nobody is at the desk.
- Make sure no lead goes unanswered. A fast holding reply beats silence.
- Capture the reason someone reached out, not just their email, so follow-up starts warm.
- Offer a booking link to hot leads while their interest is high.
- Track follow-up so leads do not slip through the cracks.
How to use
- 1Answer each question honestly for your business
Pick the option that matches how your team actually handles leads today, not how you wish it worked.
- 2Read your grade and score
Your letter grade and score out of 24 update instantly as you answer.
- 3Work through the tips
Every question you scored low on gets a specific tip. Start with those before touching anything else.
Tips & best practices
- Answer for your business as a whole, not your best day.
- If different team members would answer differently, pick the honest average.
- Retake the grader after you make a change to see the score move.
What this tool does / does not do
- Scores your speed-to-lead process across six practical levers
- Gives a tailored tip for every weak answer
- Runs entirely in your browser
- Track or store your answers
- Replace a real audit of your lead data
- Guarantee a specific conversion result
Keep improving your lead flow
Continue with a related free tool to find friction in your website, response process, or campaign tracking.
- Lead Response ROI CalculatorSee how much revenue slow lead response is costing you every year.
- After-Hours Missed Leads CalculatorFind out what leads who visit after closing time are worth.
- Chatbot Payback CalculatorWork out how fast a chatbot pays for itself against staff time.
- No-Show Cost CalculatorTurn your appointment no-show rate into a yearly dollar figure.
Sources and guidance
Use these primary references to validate the guidance behind this tool; your result still depends on the values you enter.
Questions, answered.
The grade summarizes six proven speed-to-lead levers into a single score from 0 to 24. A and B mean your process covers most of the fundamentals. C, D, and F point to specific gaps that are likely costing you leads, listed as tips below your score.
Put a salesperson on every page of your site.
Paste your URL, test the assistant privately, add your booking link, and go live with one script tag.