Which UTM parameters are required?

Source, medium, and campaign are the core three and cover most reporting needs: which platform sent the click, what kind of channel it was, and which campaign it belongs to. Term and content are optional extras for tagging a specific keyword or ad variant.

Do UTM parameters affect SEO or the page itself?

No. UTM parameters are just tracking tags read by analytics tools. They do not change how the destination page loads, looks, or ranks, and most analytics platforms are built to avoid treating a tagged URL as a separate page.

Do you store what I type into this tool?

No. The link is built entirely in your browser from the fields you fill in. Nothing you type is sent to or stored on a PepQuad server.

UTM link builder

Use this UTM builder to fill in your base URL and campaign details, then create a link tagged with utm_source, utm_medium, and utm_campaign so analytics can track where traffic came from.

Base URL

Campaign source

Medium

Campaign name

Term (optional)

Content (optional)

Enter your base URL above to build your tagged link.

How to use

1
Paste your base URL
Enter the page you are sending traffic to, such as your homepage or a landing page.
Example: https://example.com/spring-sale
2
Name the campaign source
Enter where the traffic is coming from, such as the platform or newsletter sending the click.
Example: source=newsletter
3
Name the medium
Enter the marketing medium carrying the link, such as email, social, or cpc.
Example: medium=email
4
Name the campaign, and optionally the term and content
Give the campaign a name you will recognize in your analytics. Term and content are optional, useful for tagging a keyword or a specific ad variant.
Example: campaign=july-sale

Tips & best practices

Keep naming consistent and lowercase across every link so your analytics does not split one campaign into several rows.
Use the exact same campaign name across every channel promoting it, so all the traffic rolls up together in reports.
Do not put personal information, like an email address or name, into any UTM value.
Pick a small set of source and medium values ahead of time and reuse them, instead of inventing new ones per link.

What this tool does / does not do

What it does

Builds a campaign-tagged link with standard utm_* parameters
Preserves any existing query string on your base URL
Runs entirely in your browser

What it does not do

Shorten, host, or redirect the link for you
Store, upload, or send your URL or campaign names anywhere
Change how your destination page looks or behaves

Keep improving your lead flow

Continue with a related free tool to find friction in your website, response process, or campaign tracking.

Sources and guidance

Use these primary references to validate the guidance behind this tool; your result still depends on the values you enter.

Google Analytics Help: Collect campaign data with custom URLs

Questions, answered.

UTM parameters are short tags added to the end of a URL, such as utm_source or utm_medium, that tell analytics tools where a visit came from. When someone clicks the tagged link, those values are recorded alongside the visit.

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